Scale

Platform Approach

Paying customers are the lifeline for any organization, especially startups. Acquiring paying customers requires intimately tracking consumer behaviour, as well as employing various tools such as social media, CRM, events, PR and partnerships.

Network Effects

Today’s time-stressed customers seek seamless transactions. This entails designing an outstanding user interface and user experience, which are both functional and accessible, as well as delightful for the customer.

B2C or B2B2C

Today’s time-stressed customers seek seamless transactions. This entails designing an outstanding user interface and user experience, which are both functional and accessible, as well as delightful for the customer.

Scale

Platform Approach

Paying customers are the lifeline for any organization, especially startups. Acquiring paying customers requires intimately tracking consumer behaviour, as well as employing various tools such as social media, CRM, events, PR and partnerships.

Network Effects

Today’s time-stressed customers seek seamless transactions. This entails designing an outstanding user interface and user experience, which are both functional and accessible, as well as delightful for the customer.

B2C or B2B2C

Today’s time-stressed customers seek seamless transactions. This entails designing an outstanding user interface and user experience, which are both functional and accessible, as well as delightful for the customer.

Cover Touch Points

The digital consumer has many ways to access online products and services and hence it is imperative for online businesses to be present at all those digital touch points as well as their presence felt. The primary touch points are email, mobile app, website and social media. Each of these touch points need to be customized and designed to engage the users without overdoing it.

Be Social

Today’s customers are very vocal and it is within their right to provide feedback on services and products consumed. It is their ‘Social’ Responsibility to share their views and it is an integral part of the buying cycle, post their purchase. A platform or a product or a service that is social also helps brings down the Cost Of Customer Acquisition as every positive social recommendation helps acquire more customers.

Mobile First

Mobile first is an obvious strategy that is increasingly being favored by marketers as half the human population is carrying mobile phone today. To gain their attention, mobile first strategy is a must. A more frequent consumer will find it extremely convenient to use mobiles to access and consumer products and services. A scientifically developed mobile app could be the best place to start.

Define Ecosystem

All businesses have their own ecosystem and it takes years to build the same. Startups have to first define ecosystems, as startups are innovators and most of the time they tend to drive their ecosystem. Various elements of the startup ecosystem could be corporate, academic institutions, research organizations, investors, and sales/marketing partners

Partnerships

Since businesses have to exist in ecosystem, partnerships are very important. Partners can help innovate through open innovation, monetize, provide sales and marketing support and even become strategic investors. All such mutually beneficial partnerships are based on value being extracted by each partner and is based on trust and transparency. Partnerships can go a long way to help startups and are essential for survival

Social, Political & Govt.

It is important to do a comprehensive analysis of the existing and proposed regulatory framework. This includes the likely impact of any regulatory changes on the industry. This ensures that there are no surprises once the business has rolled out and traction is visible. Also, all kinds of social environment needs to mapped against the activity undertaken and should be neutral to impact of changes if any.

Full Disclosure

Transparency is a must for all startups. Mistakes are part of the startup learning process and learning for mistakes is what makes these young companies and entrepreneurs more mature. Making full disclosure of all the happenings, especially things that went wrong, always work in favor of companies. So be it high or low cause, let everyone know what happened.

Financial Discipline

Irrespective of the stage of startup, managing finances should always be in the top priorities, as once funded, responsibility of someone else’s money is on the company and its management’s shoulder. Further, funds in a startup are like a car on the highway with low fuel. It can go as far as one wants as long as it shows discipline, integrity and honesty to itself as everything is self managed.

Reporting

Part of corporate governance is regular reporting of the business to who so ever concerned. A weekly, monthly, quarterly and yearly financials is must for internal and board level assessment of business. Deeper the reports, better is the understanding of the business by all. Post read, people can comment, provide suggestion and even help in various department.

Venture Capital

Raising monies form Venture Capitalist is a very important step in a startup’s Survival cum Scale stage. Venture capital, along with their investments, can open doors, kick start the sales, help develop partnerships, find future investors, prevent you form making mistakes, find right talent, and make the world take notice of a startup and its founders.

Private Equity Funds

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Venture Debt Funds

Venture debt is a form of specialty debt financing provided to companies that are not serviced by traditional lenders like banks. The financing is usually structured as a combination of a loan along with limited equity investment rights (warrants). While established businesses have many options for debt financing, new economy businesses have only had access to equity financing to fund their growth till now.